In-game advertising can result in various branding benefits for businesses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2019, 10:25 AM UTC

The gamer audience isn’t distracted like users on social media platforms.

This piece states that there are plenty of creative and marketing opportunities in gaming but very few brands are paying attention to this trend. Businesses should look at games less as creative executions and more as populated virtual spaces that can operate as “media outlets” for branded content.

Companies must identify a game that aligns with the brand and then think about innovative ways to bring the brand to the game in a “natural” way. Businesses must look for games and game creators that are likely to be a good fit for a collaboration.

In-game advertising can let brands get the attention of the target audience. Gamers typically aren’t as distracted as users on other social media platforms. This can translate into branding benefits.

Read the original article

[5 minute read]