By using AR and VR in retail, retailers can provide curated shopping options

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 03, 2019, 1:36 AM UTC

It also helps increase users’ “buy-rate” from retail stores.

The piece states that using Augmented Reality (AR) and Virtual Reality (VR) in retail could reduce operating costs for retailers while offering immersive and engaging experiences to consumers. These technologies can improve engagement by providing detailed product information to customers in a store.

It also enables providing 3D graphic content instead of simple 2D banners. Additionally, users could design products to their liking using AR tools. This can increase the users’ “buy-rate” from retail stores.

AR and VR will give a more accurate view of the customer’s preferences and let retailers provide curated shopping options. The use of AR and VR in retail can reduce the risk involved in employee training. It is useful for training employees by simulating real-life environment and situations.

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