Marketers can also use it for repurposing old tweets for the nostalgia factor.
The advanced search feature on Twitter allows brands to discover potential clients and consumers with relevant keywords and phrases and reach out to them. Marketers can further narrow their search with the location feature to connect with local consumers and build relationships.
This piece says that brands can also use the search feature to find and repurpose old tweets to give a nostalgic tint. Marketers can save tweets for their blog posts and videos with the bookmark feature.
Brands can further download tweets by clicking “Export data” on the analytics page and evaluate them for better content. Media studio feature further allows marketers to upload videos, add metadata and CTA links to their videos and enhance their video marketing strategy.
[4 minute read]