PR professionals could run media events to increase the chances of coverage

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 03, 2019, 2:18 AM UTC

They can go beyond traditional techniques and apply an integrated approach across channels.

This piece suggests ways to make a PR strategy more effective. Journalists can be provided with the latest brand news through events such as a press conference or a roundtable. Such events significantly increase the chances of coverage.

For a more effective PR strategy, businesses could incorporate SEO in strategies and go beyond traditional techniques by applying an integrated approach across all channels. The author recommends conducting thorough research, the insights from which can form the basis of a press release or prompt a creative PR approach.

Investing in media training for company spokespeople can prove to be beneficial. It can ensure that they make the most of a journalist’s time and convey brand messages clearly. Such training can also help avoid potential crises.

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