Investing in long-term content marketing can help build brand awareness and enhance affinity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 03, 2019, 2:21 PM UTC

Having long-term content goals can help marketers increase the lifetime value of their consumers.

Implementing content marketing strategies for the long-term that craft stories around the brand can raise brand awareness and lead to enhanced affinity. Holistically approaching content marketing further creates personalised and tailored consumer experiences.

CEO of Social Gaines, Taylor Gaines says that having long-term goals backed by content strategy with data can help brands increase the lifetime value of their consumers. Marketers can also better understand their consumer journey across various channels and create relevant content.

Brands should create a content strategy that enhances and complements other branches of marketing like SEO and advertisements. The author contends that once marketers have built their content marketing strategies, they should test and optimise it for effectiveness.

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