New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands can use IGTV to take creative risks and reach a broader audience.

This article states that Instagram has become a “guessing game” for marketers with the platform experimenting with hiding likes without offering enough guidance to companies and its discover feed looking more like ad space. The author suggests algorithm-proof strategies for brands to boost engagement.

Social media managers should get into the habit of liking and commenting on posts of responsive users to establish genuine relationships. Orchestrating an “insta-takeover” by an influencer, employee or celebrity helps attract more followers to the account.

Conducting a content audit is useful in understanding the kind of content that works best with the audience. Further, companies can run Instagram contests and giveaways to generate interest around the brand and its products.

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[7 minute read]

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