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They are actively looking for alternate resale sites and apps.

The author identifies factors boosting the popularity of the ‘recommerce’, ‘resale’, ‘reverse commerce’ market. Consumers are keen on helping combat consumption’s negative impact on the environment.   

This encourages companies to enter the “recommerce market.” A Ernst and Young study points out that younger generations are pushing businesses to take responsibility of their impact on the environment.

Rather than settling for a limited number of sustainable retailers, Gen Z are looking for alternatives like resale sites and apps. The need to be seen in new clothes continuously is another trend that has popularised the resale market. This has led to the establishment of a “serial returner”, buyers who repeatedly return items after wearing them once. With businesses cracking down on them, consumers have moved on to reselling apparel instead.  

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