Avoiding outright promotional content can help brands enhance their email marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 01, 2019, 2:38 PM UTC

Well-intentioned, creative and value-driven emails can help marketers effectively engage their audiences.

Creating email campaigns that are aimed at relevant audiences can help brands provide value to their consumers and engage them effectively. Emails that aren’t outright promotional and “salesy” can help brands revive email marketing campaigns and build brand affinity and relationships. 

This piece says that when sending out emails, marketers should use a real person’s name rather than using the brand name to give it a human touch. Brands can further incorporate GIFs and visuals in their emails to make it more colourful and stand out in the recipient’s inbox.

Emails that emphasise quality over quantity and focus on building relationships can help brands enhance the effectiveness of their email campaigns. The author contends weaving promotional strategies into their email campaigns can help brands achieve their overall objectives.

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