New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Creating a content plan for Instagram can help brands drive more traffic.

This piece says that crafting a content plan allows brands to regularly post fresh content for their followers. Brands can integrate their blogposts to create a framework for Instagram content that is valuable, aspirational, unique and evergreen.

Brands can provide value for their followers by posting content that uses analogies and comparisons along with relevant images. A slew of standalone posts that have aspirational content can help brands can further highlight new ideas from the industry.

Lifecycle posts like event announcements can help brands further build awareness and nurture their relationships with consumers. The author contends that unique, and evergreen content like case studies can help brands keep the engagement levels consistent.

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[9 minutes read]

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