New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Optimise citation pages for Yelp for improving local search results.

This article provides ways for brands to achieve organic traffic without ranking their website. While ranking websites with no authority for highly competitive keywords, marketers should reach out to more authoritative sites offering to “sponsor” content.

If the website competes with large brands for SERP visibility, marketers can contact writers who write about related topics on authoritative sites. Since SERPs are dominated by roundup articles from media sources, brands wanting to rank for the “best” keywords can find existing articles that rank for these keywords and pitch for inclusion.

Use Amazon as a customer acquisition channel and optimise their listings with proper titles, descriptions, reviews and links. Videos being a preferred medium for review searches, brands could create a YouTube channel reviewing their products or find influencers to do the same.

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[10 minute read]

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