Developing marketing funnels around membership programs can help attract more members

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 30, 2019, 12:13 PM UTC

Brands should lay emphasis on resolving consumer’s problems through their membership programs.

Creating a marketing funnel with promotional content can help brands automate their marketing strategies while attracting new members for their membership programs. A member-only button or “login for more” button can entice users on the website to sign up for the membership program.

Membership marketing messages that focus on consumer problems and their resolutions can encourage potential members to sign up for it. This piece says that brands can promote their membership program on social media by providing teasers and sneak peeks on their websites.

The author contends brands can offer rewards like discounts to encourage users to join their membership program. Hosting a live Q&A session or webinars further allows brands to educate their audiences about the membership program and get them excited about it.

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