Marketers should highlight customer pain points to sell on social media

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 27, 2019, 12:01 PM UTC

Instead of push-selling, brands should use social media to interact with their potential customers.

This piece recommends marketers should highlight customer pain points and demonstrate that they understand the struggles of their target audience. Instead of promoting their products and services on social media, brands should provide relevant solutions to customer problems.

Instead of promoting the latest brand offers, marketers can build better relationships with their audience by catering to their needs. Brands should interact with their target audience and build trust with their followers by providing value to them. By building trust and showcasing their expertise, brands can convince customers to buy from them.

The author suggests that brands should show the value and benefits of their products and services to their target audience. Using customer testimonials is one of the best ways to showcase the brand’s benefits to potential customers.

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