However, they show the least brand “loyalty among any demographics group.”
The article cites a study by Snap and NCSolutions which highlights that advertising to Gen Z can sway sales even though they are not the main buyers of CPG products. The report found that 63% of sales (CPG products) traced back to Snapchat ads that were seen only by Gen Z users.
The study categorised them as “purchase influencers” and not primary shoppers. The article provides that their estimated purchase power is $143 billion a year. The findings from the study are indicative of their ability to sway their guardian’s purchase decisions.
A A.T. Kearney survey cited states that Gen Zs have the least brand “loyalty among any demographic group.” Additionally, Gen Z show a lot of difference from older generations in their shopping habits and traditional marketing tactics.
[4 minute read]