Brands could provide social sign-ins to their website to deliver a seamless experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 27, 2019, 2:05 AM UTC

Offering benefits can motivate customers to link their social accounts to their accounts on a brand’s website.

This article states the importance of connecting social personas to be able to deliver better customer experiences. To connect social personas, companies can allow for social sign-ins to their website. This helps in linking customer’s social accounts to the customer records.

If a customer hasn’t linked their social media account to their account on a brand website, they could be offered benefits or discounts as incentives. When buyers contact brands through social media with sales and service queries, businesses should effectively link the customer’s social and website account together.

This lets businesses deliver high service quality. By connecting social personas, marketers are better able to consistently deliver positive customer experiences.

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[3 minute read]