48% of younger millennials in UK have been influenced to purchase on seeing a retailer’s video

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 26, 2019, 10:19 AM UTC

47% of consumers have shared a retailer’s product video over email.

A Retail Week research revealed that 48% of older millennials (25 – 34 years) have been influenced to make a purchase after watching a retailer’s video. Retail Week interviewed 1,000 UK consumers to identify what respondents look for in an online video, where videos are most impactful and more.

The study highlighted that 19% of the consumers would look for other retailers if a brand is unsuccessful at providing them good online product videos. Other than increasing direct purchases, a retailer’s advertisement motivated 27% of consumers to look up the product online.

Additionally, 47% of consumers reported sharing a retailer’s video over email. Whereas, 53% of younger millennials (18 – 24 years) are highly likely to share a retailer’s video. The figure is 60% for older millennials.

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