The technology translates hand muscle signals into imperceptible digital movements.
Facebook’s Andrew Bosworth, vice president of AR and VR announced the acquisition of tech company, CTRL-labs. The company, that develops a neural monitoring wristband, will join Facebook Reality Labs to build and scale technology to diversify into consumer products.
CTRL-labs’ technology converts signals in hand muscles into digital signals, such that users can control their device without physically clicking or pressing a button. The integration of this technology into Facebook’s ad ecosystem gives it the competitive advantage of attracting tech-savvy marketers.
Brands that already use augmented reality (AR) and virtual reality (VR) can maximise the creative potential of neural monitoring in future. Marketers tapping into AR and VR-driven branding opportunities should consider the implications of such a technology when connecting with their audiences.
[2 minute read]