New Ideas in Marketing
Essential news for marketers, summarised by YouGov

The technology translates hand muscle signals into imperceptible digital movements.

Facebook’s Andrew Bosworth, vice president of AR and VR announced the acquisition of tech company, CTRL-labs. The company, that develops a neural monitoring wristband, will join Facebook Reality Labs to build and scale technology to diversify into consumer products.

CTRL-labs’ technology converts signals in hand muscles into digital signals, such that users can control their device without physically clicking or pressing a button. The integration of this technology into Facebook’s ad ecosystem gives it the competitive advantage of attracting tech-savvy marketers.

Brands that already use augmented reality (AR) and virtual reality (VR) can maximise the creative potential of neural monitoring in future. Marketers tapping into AR and VR-driven branding opportunities should consider the implications of such a technology when connecting with their audiences.

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