Companies must give consumers enough time to open an email and visit a store or website

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 25, 2019, 2:42 AM UTC

Tools such as Constant Contact, MailChimp and GetResponse can improve email marketing efforts.

This article suggests how brands can improve their email open rates. One suggestion made is to implement personalisation. The piece cites an Abode survey which found that 46% of millennials consider personalisation important to them.

Further, expired offers are a pain point for consumers. Brands must ensure that the customer has enough them to avail offers and visit a website or store. Businesses must avoid sending offers for already purchased products. Using tools such as Constant Contact, MailChimp or GetResponse can help brands improve their email marketing.

Companies must also refrain from sending a high volume of messages to increase click rates. Additionally, brands must try writing “snappier” copy and subject lines to have a better conversion rate.

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