Brands can use podcasts as an opportunity for content research.
This article says that B2B podcasting allows brands to enhance their content marketing strategies and glean new content ideas by interviewing industry experts. Brands can further deepen their consumer and business relationships by inviting them to be featured on podcasts.
This article says that marketers can also co-create content by partnering up with influencers for better content and wider audience reach. Marketers can further repurpose their podcast content by highlighting quotes from experts in their eBooks and create videos based on the audio.
Podcasts also provide brands with an opportunity to cross-promote their content with other podcasts hosts and get more value out of it. The author contends that marketers should look out for podcasts whose hosts are knowledgeable and add value to the show.
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