Own YouTube channels can allow marketers to attract and retain consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 24, 2019, 4:19 PM UTC

Adding relevant tags and descriptions to videos can help brands optimise their YouTube ranking.

YouTube videos with their high engagement rates can help brands attract new consumer and retain the existing ones. Marketers can create engaging videos by using tools like vidIQ for keyword research that is relevant to the brand’s content.

This piece says that using relevant keywords for tags and writing video descriptions can further help brands optimise their video rankings on YouTube. Creating video content that is concise and brief can avoid viewer attrition and help increase video retention and subscription rates.

An editorial calendar further helps marketers create and release videos on a regular basis while increasing the number of subscribers. The author contends that sharing videos on other social media channels and blogs can help reach further viewers.

Read the original article

[7 minute read]