For Google, privacy should be the default option

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2019, 1:03 AM UTC

One way Google can protect user privacy is by allowing ad-blocking.

Google recently released three full-page ads in The Washington Post declaring its commitment to user privacy. The author states that though Google recognises the scrutiny over its anti-competitive and privacy practices, a print campaign may not be the best way to address this problem.

Instead, the author suggests that Google makes privacy-related protection automatic, and give users a choice to opt-in before using any personal information. Further, the company should make it easy for users to find what information it intends to use, how it plans to use and protect it, and how users can partake in it.

The author recommends Google to stop using third-party cookies and design Chrome to prevent tracking and device fingerprinting. It should avoid monetising personal information through targeted advertising and allow ad blocking instead.

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