Brands should implement standardised KPIs to create a cohesive brand identity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2019, 10:57 AM UTC

Uniform KPIs can help brands break down regional silos and create a global brand voice.

Implementing standardised KPIs can ensure the effective usage of resources and create a cohesive brand identity across the globe. Standardised reporting can further help marketers track local communication team’s efforts and create a flexible and consistent global brand voice.

This piece says that briefing regional teams on global communication goals can further help brands create a consistent brand voice. Tracking brand sentiments and measuring the brand mentions along with competitors allows marketers to assess their local team’s efforts towards creating a consistent brand identity.

KPI dashboards can provide a common platform for marketers to measure and analyse brand sentiments, both globally and regionally. The author contends that hosting monthly or quarterly meetings can help brands break down their regional team silos and encourage active communication.

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