Brands need to understand their audience persona to use paid ads effectively

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2019, 1:03 PM UTC

Creating the right content for the right audience type can help brands improve their campaigns.

This piece says that brands should have a clear idea about their audience’s persona and behaviour before they start using paid media. This approach can help marketers advertise to the right audience and decrease the amount of bad traffic to their website.   

Using tracking links with tested and paid ad copies can help marketers target appropriate audience with appropriate content. Paid ads on search engines further allow brands to reach out to consumers who are most likely to search for products directly.

Brands can also increase web traffic and organic leads by refining audience settings on Facebook ads. Targeting ads to audiences with similar interests as the brand can further help marketers attract potential consumers.

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