Brands can leverage Facebook Page Likes campaign to get more people to join their Facebook groups

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 23, 2019, 5:11 PM UTC

Users who like Facebook pages are more likely to join the Brand’s Facebook group as they have already demonstrated an interest.

This piece says running a Facebook Page likes ad campaign can help brands grow their Facebook group. Brands should try and get users to like their pages and then send them invites to join their Facebook group.

Optimising their Facebook page like ads with images, headlines and call-to-actions can help brands convert users into group members. Setting Page likes as the campaign objective can help optimise budgets and effectively target audiences who can be potential consumers.

Brands should check their Facebook Page likes campaigns meticulously for any errors before making it go live. The author contends that inviting page likes to become group members can help brands promote their posts without having to spend on Facebook ads.

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