Use a content delivery network to ensure consistency of a global site

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2019, 3:31 AM UTC

Content must be localised depending on the region it has been created for.

This article makes recommendations to brands on how to optimise for multiple regions and multiple languages. When optimising for a country or region, the content on each page must be unique and localised. This includes optimising the “About us” page as well.

For page level targeting and specifically to ensure a site’s consistent performance globally, companies could use a content delivery network. Businesses targeting multiple countries with common languages must develop unique localised content for every local entity.

A tool like Serpstat can be used for localised keyword optimisation. Brands could use Hreflang tags or localised HTML sitemaps for page-level targeting.

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