New Ideas in Marketing
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Share customers’ success stories to build a customer-centric narrative.

The author states that brand storytelling lets companies engage with potential customers and leave a lasting impression about who they are and what they represent. For successful brand storytelling, businesses must focus on creating customer-centric narrative.

To get storytelling right, create a few signature hashtags and invite people to share and tag photos of themselves while incorporating the company’s product or service on social media. Incentivising such use of hashtags can expand brand awareness and drive new customers.

Brands could use “outreach strategies” to let consumers tell their story by sharing photos, experiences and opinions on the brand’s platform. Sharing customers’ success stories helps attract audiences by leveraging real people’s problem. Brands must make sure that the brand’s storytelling is customer-centric instead of product.

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[4 minute read]

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