Marketers should guest post on blogs that already engage their target audience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2019, 1:01 PM UTC

Posting on high-traffic websites can help brands influence more readers and expand their followers’ list.

This piece recommends that marketers should guest blog on high-traffic websites. They should look for sites that their target audience generally visits in their awareness stage. Contributing to such sites can enable marketers to increase their influence with consumers and directly communicate to their potential customers instead of relying on influencers. 

Guest blogging can also help marketers get a backlink to the brand’s website. Marketers can also create social media content based on trending topics to encourage enhanced engagement.

Organisations should also include video marketing in their content mix. A Hubspot report said that 54% of consumers wanted more videos from marketers. Marketers can host company videos and share them on the brand website, social media and YouTube.

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