External deadlines can improve content marketing efficiency by 2.5x

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 20, 2019, 4:53 PM UTC

Researchers found a strong correlation between setting deadlines and faster project completion.

This piece recommends that marketers should set an external deadline that their team can see. It can make marketers more accountable while also enabling the team to deliver more efficient output. With the repetitive approach, brands can also improve their content marketing ROI.

Setting strict deadlines compel employees to complete essential tasks with urgency. Deadlines set by the organisation can boost task performance and are also more effective than self-imposed deadlines.

The author contends that though most people consider content marketing ROI in terms of audience engagement, consistent efficiency in production can create an overall positive impact. Setting an external deadline can additionally improve a brand’s total output, leading to an enhanced content marketing ROI.

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