New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Optimising websites for mobile search can help brands rank higher on search results.

Mobile-friendly sites with optimised content can help brands place their websites as a Google featured snippets, thereby improving their search engine ranking. Marketers can also edit their content according to search intent results provided by Google, to optimise for semantic searches based on main queries.

Tools like text optimisers can provide insights into Google’s search snippets, allowing brands to optimise their content accordingly. Brands can further address the search queries in their H2-H3 subheadings to be featured in snippets.

Plugins can help brands extract semantically structured data, allowing for further optimisation of the website. Crafting effective content collaboration strategies can help marketers create quality content and enhance their marketing efforts with natural backlinks.

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[9 minute read]

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