Organisations can leverage hashtag challenges to create branded content for TikTok

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 19, 2019, 4:59 PM UTC

With more than 500 million active users worldwide, TikTok has more users than LinkedIn, Snapchat and Pinterest.

This piece says that it is more challenging for brands to leverage TikTok like Facebook and Twitter, but its broad reach makes it an important channel. Brands can get their employees to take part in one of TikTok’s monthly hashtag challenges to get noticed on the platform.

Organisations can also create entertaining and engaging videos around national days relevant to their brand goals and ideologies. Mexican restaurant chain Chipotle used the National Avacado Day to put up TikTok videos while playing The Guacamole Song.

The author suggests that employers can also feature employees in behind-the-scene content to promote their workplace culture and brand. Though the approach might not work for all brands, it can still help brands get started on TikTok on a lighter note.

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