Crafting a consistent brand story can enhance audience engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 19, 2019, 5:28 PM UTC

Communicating the brand message within the company can help brands create a compelling and consistent story.

Reinforcing the internal communications team can help brands create a consistent brand story across departments and thereby improve their consumer engagement. Communicating key messages, themes and promises within the organisation allow brands to activate them internally and create a powerful narrative.

Measuring attitudes and opinions further allows marketers to glean insights on consumer perception about the brand while crafting their brand message. This piece says that marketers should encourage brand ambassadors within the organisation to advocate and nurture the brand story internally.

Team-based awards can further help brands create compelling brand messages from their employees across the organisation. The author contends that organising open dialogues with different teams allows brands to gather feedback on the brand story and create a compelling singular story.

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