Brands can still measure their content marketing efforts without automation tools

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 19, 2019, 5:06 PM UTC

Tools like Google Analytics can provide brands with insights on their content marketing efforts.

This piece says that a lack of automation tools shouldn’t deter brands from enhancing their website’s SEO performances and content marketing efforts. Marketers can use Google Analytics to glean valuable insights like page views and keyword rankings to measure the impact of their marketing strategy.

Brands can also rely on social media platforms and influencers to share their content and amp up their content efforts. Content syndication and partnerships further allow marketers to broaden their content-reach organically and reach new audiences.

The author contends brands must adopt automation tools as they scale up their marketing efforts. Marketers can use marketing automation tools to back their content marketing efforts while generating more leads and optimising sales funnel for more conversions.

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