Staying updated on current trends can help brands survive on Twitter

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 18, 2019, 4:48 PM UTC

Third-party tools for Twitter can help marketers increase their followers.

This piece notes that marketers should stay updated on current digital trends on Twitter to glean valuable insights, create better content and increase ROI. Adopting third-party tools can help marketers gain new followers on Twitter while providing insights like trending topics among their target consumers.

Brands can further repurpose their content from other channels like LinkedIn and Instagram to cross-post on Twitter to enhance engagement. Twitter chats can also allow marketers to stand out from their competition and increase audience engagement by scheduling regular discussions.

Having consistent paid ads on Twitter can further help brands augment their organic marketing efforts and provide analytics on the performance of their ads. The author suggests that adapting to trends and testing out content can help marketers grow their audiences and build their credibility.

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