New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Setting minimum on-boarding requirements can help with consumer acquisition.

Introducing community-like features such as consumer forums, maps and check-ins can help brands create a shared space for consumers and increase retention. A simple, minimalistic onboarding process further encourages consumers to sign-up and use mobile apps.

This article says that understanding consumer behaviour and personas can further help brands create a personalised mobile app experience. Marketers can further push consumer repurchasing decisions by providing exceptional customer service and resolving pain-points in the consumer journey.

Analysing data using analytics tools can help marketers improve their mobile user experience and make their marketing efforts more efficient. The author contends that good loyalty programs can further help brands convert their one-time customers into repeat consumers.

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[3 minute read]

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