People’s response is 48% higher when they see online communication after seeing DOOH.
Full motion digital outdoor screens are three times more effective than traditional static sites. A study from Ocean Outdoor and Neuro-Insight revealed that when people see online communication after seeing Digital Out of Home (DOOH), their responses are 48% more than when they viewed it on TV first.
Full motion screens deliver 2.5 more “memory encoding and emotional intensity” than static scron WAeens. Helen Haines, head of marketing and events at Ocean Outdoor notes DOOH’s potential to “impact effectiveness” when people do engage with it.
A 52% higher impact (compared to baseline) for full motion sites is registered through interaction with a screen on a smartphone and WiFi. The figure could be higher if livestreaming, social media and AR are used as well.
[3 minute read]