Communication strategies should aim to help achieve brand goals and solve potential risks

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 18, 2019, 12:29 PM UTC

Companies must have a “ballpark” estimate of how much time each step will take to execute.

This piece makes recommendations to brands on how to develop an effective communication plan. Such a plan must include analysis for stakeholders. Additionally, an overview of the business, potential communication challenges and risk management strategy must be included.

Also, brands must work with groups or representatives of a company’s stakeholders to enhance accuracy. Communication strategies should center around a brand’s goals or solving potential risks.

They must have a “ballpark” prediction of how much time will the execution of each step take. It’s essential for brands to choose areas that best reflect what a company needs, in times when effective communication is the key.  They must measure the results of a plan after presenting it to the stakeholders.

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