Facebook launches new publishing tools to help brands maximise their video marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2019, 12:33 PM UTC

The new features being added are Live rehearsals, reply trimming and Watch Party scheduling.

This piece says that Facebook recently announced updates for Facebook Live, Watch Parties and Creator Studio. Live rehearsals, which will be available through Live API, will allow publishers to test out their content before page admins, before sharing it with the broader audiences.

While the reply trimming option will allow publishers to cut the beginning and the end parts of a video, Facebook is also extending the duration of live videos from 4 hours to 8 hours. Facebook is further adding Watch Party scheduling posts, notifying people who opted-in for the watch.

A new visualisation feature for Creator studio will further display “Loyalty Insights” providing publishers stats on videos driving returning views. Facebook will also allow scheduling Instagram posts six months beforehand.

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