Brands could use Google Local Service ads to capitalise on local searches

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2019, 7:17 AM UTC

Using specialised keywords in Local Search can reduce cost per click and improve ROI.

Google Ads is an effective way to “kickstart” growth through online marketing and advertising efforts. This article suggests how brands can make the most of their Google Ads account. It’s essential for businesses to understand Google Ads’ pricing to be able to improve ROI and run ads sustainably.

Businesses could use local service ads to target customers located nearby that are looking to make purchases. Local search is likely to reduce cost per click, generate higher ROI and covert local customers by making use of specialised keywords.

Brands could enrol in Google Ads Academy to understand Google Ads in a step-by-step manner. Running a Google Ads campaign for mobile users by adding sitelink extensions to mobile Google ads can boost CTR. 

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[4 minute read]