Blog post format must be such that it encourages readability and shareability

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 17, 2019, 9:27 AM UTC

Blog post content spaced out by subheaders can better engage viewers.

The author highlights key steps to follow to create blog posts that viewers can read and share. Combining headers and visuals creates an opportunity to provide a visual representation of the topic of the blog.

Adding a foreground or a background can transform a simple visual. Keeping the subject of the post in focus, it can engage and guide the viewer to the blog's subject. It’s important for to focus on the presentation of the article. Tools such as CoSchedule’s headline analyser can access a post’s headline based on readability and “power word.”

Formatting is a big factor of readability and shareability for blog posts. Posts should be broken up frequently, by subheaders and restricted to not more than three paragraphs to attract readers and create a reading flow.

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