Brands must study their sales prospects before reaching out them on LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 16, 2019, 7:17 AM UTC

Sharing industry-relevant data on brand’s profile is an effective LinkedIn prospecting approach.

This article suggests brands can convert cold LinkedIn Connections into clients by researching their sales prospects before reaching out to them. Learning about the target company or clients can make it very easy for the brand to determine common interest and possible pain points. 

Businesses could look at what their sales prospects talk about on LinkedIn. This will let the brand present themselves as a “problem-solver” to the sales prospects and, help brands tailor messages to drive positive responses from their potential clients.

Brands should not move right to sales pitch after the potential client has accepted the request. Providing value by regularly sharing content on their profile that reflects the brand’s interest and the needs of the prospects can be an effective approach. 

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