Marketers can gain subscribers by offering gated content in exchange for email addresses

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 13, 2019, 2:37 AM UTC

Using pop-ups on landing pages helps in building a mailing list.

This article argues that it’s better to breakdown email marketing in parts and work on each component separately, rather than improving it as a whole. The author makes suggestions to brands on how they could improve their email marketing performance.

Brands must ensure that a website’s landing page or the pop-ups on it are jargon-free, convincing and direct. Using pop-ups as or on landing pages helps build a mailing list. Additionally, encourage visitors to sign up by giving a good reason.

Further, businesses must consistently work towards increasing subscribers. They can do this by offering gated content in exchange for email addresses. Offering a product or service on trial period in exchange for email addresses is another method suggested.

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[4 minute read]