Retail marketers can leverage predictive customer analytics to create value for their brand

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 12, 2019, 12:56 PM UTC

Artificial intelligence can provide retailers with insights into their consumer preferences.

This piece notes providing effective real-time solutions through artificial intelligence can help retailers create value for their brand. Brands can further use predictive customer analysis of CRM tools to glean insights into consumer preferences to create personalised content.

Intelligent consumer analysis also allows marketers to create a clear marketing strategy that can anticipate consumer needs and deliver personalised experiences. This piece says creating individualised experiences can further help brands to build consumer loyalty while deciding marketing budget allocations.

The author contends that implementing AI across the marketing stack will allow marketers to make informed decisions on creating business values. Brands should invest in AI tech to create tailored marketing content and remain competitive in the industry.

Read the original article

[4 minute read]