Marketers should consider their audience wants before curating content for Twitter

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 12, 2019, 9:36 AM UTC

Utilising various web tools can help marketers find top-performing content and track sources.

This piece recommends marketers should analyse the type of content that their audience wants to engage with before curating content for Twitter. The analysis can be used to compile a list of topics that interests the target audience.

Curating the right content can bring in engagement in the form of retweets, replies or link clicks. But marketers should ensure that all their content is from high-quality sources. This author also suggests that marketers can locate the top sources and add them to their Twitter List.

A cited study from 2016 found that 65% of original content, 25% of curated content and 10% of syndicated content can make a good combination for marketers. But, marketers should know what works best for them and accordingly start scheduling their tweets.

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