New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Brands should use mobile user interface (UI) to create a mobile-friendly user experience.

Mobile forms designed with minimal steps can help brands enhance user experience and increase conversion rates. To create effective mobile forms, marketers should develop their forms keeping in mind mobile UI factors like navigation, aspect ratio and font size.

This piece says that a single column mobile form allows brands to keep the users engaged and thereby increasing the chances of conversion. Applying automation functions like autocorrect, autocomplete, and auto-detect can further help brands smooth out the form filling process.

Marketers can also use sliders and steppers to avoid cluttering the mobile screen and prevent an unpleasant form filling experience. The author contends that brands should create clear call-to-action buttons to guide users to the next step and increase the chances of conversions.

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[5 minute read]

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