Conduct competitive website analysis to boost digital marketing productivity

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 12, 2019, 1:00 AM UTC

Using management tools such as Wrike and Teamwork can improve revenue.

This article states that to make the most of digital marketing efforts, brands must invest in the right tools and processes that can let them accomplish their goals effectively. Digital marketers can start off with creating an editorial calendar to plan, assign the production of and schedule content in advance.  

Businesses could study the performance of competitor’s websites using tools like SEMRush, in terms of SEO. Investing in team management tools such as Wrike and Teamwork allows brands to share tasks, documents and advanced workflows.

Using a social management tool also can improve digital marketing productivity. Additionally, marketing automation can help digital marketers to drive quality leads and increase revenue.

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[5 minute read]