Whole Foods and YouGov surveyed 1,000 US adults aged 22 to 37.
This article cites a Whole Foods survey which revealed that 80% of millennials value quality when buying food. Moreover, 70% of respondents would willingly spend more for that quality.
Expecting transparency, for 65% of participants, food souring of meat and seafood is important. Over 50% of those polled would pay for products meeting animal welfare standards and those that are responsibly sourced.
60% of those polled are highly concerned about the presence of additives and growth hormones in food. About 50% of the respondents reported purchasing more organic products that they did five years before.
[3 minute read]