Viral marketing content that triggers positive emotions is useful for brand building

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2019, 3:42 AM UTC

However, striking a sense of fear on occasions can be a “powerful motivator.”

This piece cites suggestions made by Denis Piszczek, entrepreneur experienced in crafting and implementing successful viral marking campaigns. For content to go viral, it must contain themes that reinforce an audience group’s persona.

Brands could use services such as CrowdTangle to determine the themes that could work. Piszczek states that developing content that triggers admiration, joy and happiness is beneficial for brand building. However, he admits that that striking a sense of fear occasionally can act as a “powerful motivator.”

As per Piszczek, viral marketing campaigns need to hold practical value to the audience instead of just selling. Brands leveraging viral marketing can improve their organic reach and brand awareness.

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