Strategic use of image-based content can aid SEO efforts and increase traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2019, 7:03 AM UTC

Using infographics increases readability and drives engagement.

Image-based link building can be pivotal in improving search rankings. This article states that images can increase website traffic by 12%, and get 150% more shares on social media updates as against posts without images.

Marketers can incorporate SEO best practices for image link building by sharing image-based content that resolves customer pain-points. They must monitor audience behaviour on these posts to gauge what works best. Furthermore, they should use infographics as those are 30 times more likely to be read than an all-text article.

Since search crawlers can’t decipher images, marketers must aid indexing by using captions and hashtags, where relevant, across their social media content. Also suggested is keeping track of unauthorised use of company’s images and asking a concerned webmaster to either give credits or remove the image.

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