Measuring and understanding Instagram conversations can help brands convert followers into consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2019, 4:50 PM UTC

Social listening tools can help marketers analyse audience perception towards the brand.

In order to increase business opportunities on Instagram, brands should actively measure and listen to conversations involving them on Instagram. Using social listening tools can help discover any discussions about the brand, its competitors or consumers.

Tuning into social listening tools, along with marketing tools like CRM, can help marketers analyse the overall brand sentiment. This piece says that segmenting the website visitors from Instagram based on their personas and demographics can allow brands to create personalised brand experiences.

Creating posts and on-site experiences based on relevant Instagram trends can further help marketers increase audience engagements. The author contends that sharing user-generated content allows brands to trigger further engagements and widen their brand reach.

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