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It would enable audiences to join the event in real-time, even though they are unable to be physically present.

This piece recommends marketers should use live videos for promoting one-time events and opportunities like product launches, B2B shows, conference and customer-centric events, among others. Allowing customers to participate in exclusive events can help build up consumer demand.

The author suggests that brands can use live videos to create recurring shows and interviews with subject matter experts in the format of ask-me-anything. But organisations should be consistent and continued about the interval of recurring shows.

Marketers can also use live videos for press and media as it can increase the credibility and authority of the brand. But companies should avoid going live without a proper plan.

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[5 minute read]

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