Bring versatility to existing content by making it available in various formats

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2019, 2:30 AM UTC

Organising content around hub pages helps the page move up on SERPs.

This article recommends businesses to refurbish their old content to continue to provide readers with valuable and relevant information. Repurposing content can not only save time taken for content creation, but also draw new traffic to a brand’s site.

Brands can achieve this by updating specific content to reflect changes in algorithms and best practices. The author also suggests incorporating dynamic content such as videos, podcasts, webinars or infographics into existing content.

Videos can be transcribed to create blogs, its audio can be extracted and turned into a podcast, thereby transforming a single piece of content in multiple formats, catering to audiences across several mediums. The author suggests organising all content around hub pages by clubbing similar topics under broad categories.

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[5 minute read]